
A conceptual sub-brand created in commemoration of the 40th anniversary of the iconic Barbour Beaufort coat.
Weather the Storm, Stay Shielded.
A tribute to Barbour’s legacy of protection. Grounded in heritage, craftsmanship and lasting resilience. An homage to the brand’s origin in South Shields, England. Timeless style. Enduring design. Tradition and innovation, in perfect balance.
#MyShield
Romanticising the Weather and the Beaufort. inviting customers to share how they brave the outdoors in their Barbour.




Tag Front Featuring Rain Effect

Tag Reverse

Wax Dressing Can Label Design

Wax Dressing Can Label Design


Tri-Fold Leaflet Outside

Tri-Fold Leaflet Inside















