A Project to Promote Cycling as a Proactive Solution to the Climate Crisis
The central idea was to encourage individuals to adopt cycling for their daily commutes and other travel needs, enabling them to make a positive contribution to the environment.
Participants would earn donations for the International Renewable Energy Agency (IRENA), an organisation dedicated to supporting sustainable energy transitions worldwide. The amount of donations earned would be directly linked to the distance they cycled, transforming each ride into not just a personal achievement but also a step toward broader environmental impact.
To enhance the project's visibility and sustainability, potential sponsorship from companies like Amazon was proposed. This partnership could help raise awareness about the initiative while also serving to offset the carbon emissions associated with their operations.
Working Towards a Sustainable Energy Future
Don't Drive - Bike
The envisioned mobile app would play a crucial role in this initiative. It would track users' cycling routes and distances, provide a donation tracker to show their contributions in real-time, and include a route planner to help users navigate their journeys more easily. By combining technology with a commitment to sustainability, this project aimed to inspire a shift towards cycling as a viable and rewarding alternative to traditional transportation methods.

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